The company behind Greetlet

Enterprise discipline, pointed at something personal.

44 North Incorporated is a software company in Ontario, Canada. Its founder spent thirty-five years building enterprise software companies that served the Fortune 500, and selling them. Now that experience goes into one product: Greetlet.

  • Ontario, Canada
  • On the 44th parallel
  • Builder of Greetlet
Visit Greetlet Meet the founder
  • 44° N Where we are

    Ontario, Canada, on the parallel the company is named for.

  • 35+ years Founder’s experience

    Building enterprise-level software companies.

  • Fortune 500 Customers served

    The world’s largest companies ran on software his companies built.

  • 1 product In market today

    Greetlet, built and operated by 44 North.

Our product

Greetlet. Songs that say what cards can’t.

Tell Greetlet about someone you love and it writes them an original song with their name in it, paints them onto the cover, and sends it all as one link that keeps growing. Nobody you send it to needs an app, an account, or a credit card.

One link. The whole occasion.

A Greetlet is a small page you share with one link. Start it as a greeting card, an invitation, a page your crew keeps using, or a living page for a business, then build the rest from blocks: a song, a painted cover, RSVPs, photos, chat, a schedule, where to stay, a real gift card. Send it once and keep adding, and everyone who has the link sees what’s new. Print it, fold it, and the QR code on the back opens the same page.

  • Songs
  • Greeting cards
  • Invitations
  • Crews
  • Business pages
  • Living links
  • 39 blocks
  • Gift cards
  • Print & QR
  • Compass, the guide
greetlet.com

Greetlet is in beta. The first one is free.

  • Song
  • Greeting card
  • Invitation
  • Crew
  • Business
  • Gift card

The founder

Built by someone who has done this before.

44 North was founded by a serial entrepreneur with more than thirty-five years of experience building enterprise software companies.

He founded them, grew them, and sold them, in deals worth hundreds of millions of dollars. Their customers were the largest companies in the world: Fortune 500 enterprises ran their businesses on software his teams built.

That is a demanding school. Enterprise software has to be correct, secure, and still running years after the launch party, and the people who buy it check. Those habits came with him.

Greetlet is what happens when that discipline is pointed at a birthday, a wedding, or a thank-you. It is held to the same standard.

We’ll introduce him properly when Greetlet leaves beta. Until then, the product is the introduction.

The name

A line you can steer by.

The 44th parallel north runs through the part of Ontario where the company was founded, and where the founder lives and works. The name is a bearing as much as an address.

A parallel does not move. It is the same line tomorrow as it was yesterday, and you can navigate by it. That is the kind of company we mean to be: one that stays where you left it, and keeps its heading.

  • Fixed, not fashionable.

    We pick a direction and hold it. Greetlet has one idea at its centre, and we keep building on it rather than around it: one link that carries a whole occasion.

  • Ontario, Canada.

    A Canadian company, founded and run from the 44th parallel.

  • Hosted at home.

    Greetlet runs on Canadian infrastructure in the Montréal region, so the moments people trust us with stay in the country.

How we work

Long attention span.

One thing at a time

We would rather ship one product people love than five they tolerate. Every release is judged on one question: is this better for the person opening it?

Enterprise standards, consumer product

Security, reliability and correctness are not features we add later. They are the floor, carried over from three decades of building systems for the world’s largest companies.

Craft over volume

Words, music and design get the same scrutiny. If a lyric reads like it was churned out by a machine that has never missed anyone, it does not ship.

Built and hosted in Canada

Greetlet runs on Canadian infrastructure in the Montréal region. The moments people trust us with stay close to home.

Why we build this

“Our mission is to make the world smile in moments that matter: the birthdays, the anniversaries, the goodbyes, and the quiet days when someone just needs to know they’re thought of.”

Get in touch

We read everything.

General enquiries, partnerships and press, and help with a Greetlet.

support@greetlet.com

One address for the company and the product. It reaches the team directly.